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Reddit is a news aggregator and bulletin board that was founded by two UVA roommates on June 23, 2005,1) acquired by Condé Nast for $10 million in 2006,2)3) went independent under Advance in 2011,4) saw its value5)6)7) and became a public company in 2024.8)

The heavily centralized discussion megaforum would end up becoming a powerhouse in the 2010s, which is a bit concerning as Google relies on Reddit a bit too much,9)10)11)12) and it's arguably designed to shape public opinion, given their massive pro-Western Atlanticist bias.


It's a basic website that houses multiple user-created boards (“subreddits”) where users can submit content, discuss, and vote using their overbearing reputation (“karma”) system. However, it doesn't offer much else. You have to remember that most of Reddit's success came at the expense of Digg's downfall in 2010,13) in addition to niche communities consolidating at Reddit.

While subreddits may differ, the reputation system usually causes debates and critique to be valued14) over merriment and simplicity, which might give off a pretentious and unwelcoming atmosphere when users are occasionally snarky, get mad for arbitrary reasons (e.g. bot usage, emoji usage, slang usage), and provide a non-answer just to comment. In other words, a lame website for debate nerds, cynics, and haters.

Gold and Premium

“Unlike some of the [third-party] apps, we are not profitable.”
– Reddit CEO Steve Huffman15)

The website has a subscription service called “Reddit Premium” (formerly Reddit Gold)16) that offers ad-free browsing, beta features, custom app icons, digital avatar gear, /r/lounge access, etc. In the past, they had “Reddit Coins” that anyone could use to “gild”/award17) posts and replies in non-quarantined subreddits, but they retired this to “simplify” Reddit on September 12, 2023.18)19)

In the following month, Reddit would roll out a new “Gold” system on September 25, 2023, launching it with a new “Contributor Program” that may allow contributors to earn cash if eligible for monetization. Unlike their previous system, users do not have a balance, meaning that a transaction must happen when a post is being awarded, and “gilded”20) posts are just highlighted posts that don't come with Reddit Premium.21)


Foreign policy bias

Reddit's pro-Western bias is unsurprising when U.S. intelligence had been manipulating Reddit since 2013, when the Eglin Air Force Base was revealed to be unusually active,22) then the company would hire an Atlanticist foreign policy hawk as their Director of Policy.23)24) For 2019, there was a disastrous /r/IAmA for a Uyghur activist25) who works for U.S. intelligence and been to Gitmo.26)27)

In addition, subreddits for countries that the United States antagonizes present a very curious case. Why is four American think tanks on the moderation team for /r/afghanistan?28)29) Why is /r/china full of vitriolic expatriates?30)31) Why did /r/russia get its entire moderation team32) purged33) and immediately quarantined? These sorts of conditions have to be questioned if Reddit wants to shape any public opinion.

See alternative subreddits?

Unpopular official client and major API changes

“And instead of using our app, they use that app. Is that not competitive?”
– Reddit CEO Steve Huffman34)

Back on February 14, 2009, it was announced that Reddit had launched an official app known as iReddit35) which they charged money for.36) Then on October 15, 2014, they acquired Alien Blue to replace it,37) since it was the most popular third-party app,38) but soon axed it for a new official app on April 7, 2016.39)40) Despite this, many third-party apps continued to rise41) which struck a chord.42)

“Long story short, my takeaway from Twitter and Elon at Twitter is reaffirming that we can build a really good business in this space at our scale.”
– Reddit CEO Steve Huffman43)

On April 18, 2023, Reddit announced API changes,44) inspired by Twitter45) killing their third-party apps by using a paid API model.46) Their first casualty was,47)48) impacting Reveddit49) and Unditt.50) Reddit soon revealed their pricing model on May 31, 2023,51) confirming the aforementioned concerns,52)53) and held a disastrous AMA session on June 9, 2023 that did nothing to ease the community.54)

This led to a two-day to indefinite protest on June 12, 2023.55)56)57)58) In response, Reddit had threatened protesting moderators,59)60) tried to shift the blame,61)62) then stopped commenting.63) Some users would migrate to alternatives like the Fediverse (i.e. Lemmy & Kbin),64)65) then /r/place reopened on July 20, 2023, arguably as damage control,66) though “FUCK SPEZ” remained a constant.67)

Third-party apps

Third-party app Platform Post-API response
iOS Android
App Store ▶️Exempt.
Google Play (free)
Google Play (paid)
⏯️Attempting sub-only model.
💸 $2.99/mo – $9.99/mo.68)
App Store ⏯️Attempting sub-only model.
💸 $2.99/mo or $6.99/yr.
App Store ⏯️Attempting sub-only model.
💸 $2.99/mo – $11.99/mo.69)
Narwhal 2
Google Play ⏯️Attempting sub-only model.
💸 $3.99/mo.
Google Play
Google Play (free)
Google Play (paid)
⏯️Attempting sub-only model.
💸 $1.00/mo – $4.99/mo.70)
Sink It
App Store ⏱️ Developed after the event.
ℹ️ Safari extension.
TestFlight ⏱️ Developed after the event.
Third-party apps that have shut down
App Store Shut down June 30th.
App Store Google Play (free)
Google Play (paid)
Shut down June 30th.
Google Play Shut down July 1st.
Reddit is Fun
Google Play (free)
Google Play (paid)
Shut down June 30th.
App Store Google Play Shut down June 30th.
Slide Android
Google Play Shut down June 30th.
🚧Lemmy fork planned.
🚧Squabbles fork planned.
App Store
TestFlight Google Play (free)
Google Play (paid)
Shut down June 30th.
🚧Lemmy app planned.


  • A throwaway account can be made at, just click “next” when it asks for an email.
    • Reddit will automatically suggest usernames that contains two words and 2-4 numbers, but people only notice this pattern when botting is being suspected during the /r/place events.
  • In the past, you had to use two forward slashes if you wanted to link a subreddit. This was eventually changed around 2015, supporting usage of one (r/) or two (/r/) forward slashes.
  • The /r/shitredditsays (SRS) subreddit was infamous in the early 2010s for calling out instances of racism and sexism on the platform, occasionally escalating to brigading, dogpiling, and doxing.71) It was phased out by the late 2010s for the aptly-named /r/againsthatesubreddits (AHS) subreddit.
    • However, these types of communities did, in fact, point out that white supremacist trolls began to target and invade Reddit by pushing far-right content as early as 2011.72)73)
    • In 2013, 4chan would reference /r/shitredditsays by setting up a “Shit 4chan Says” ([s4s]) board for their April Fools prank,74) though the joke was mostly lost as it became a nonsensical board.
  • At one point, it was noted that Reddit has “power moderators”75) in 92 of their Top 500 subreddits.76)
  • The Neoliberal Project that allegedly began on r/neoliberal had recently joined the Progressive Policy Institute (Third Way Foundation), an American think tank for Clinton Democrats77) which has taken funds from the American Gas Association78) and the fossil fuel giant ExxonMobil.79)
  • The /r/legaladvice (and /r/bestoflegaladvice) subreddit is known to be moderated by police officers, so users are advised to DM the original poster if the moderators are trying to get them killed.
"Left Alone by Its Owner, Reddit Soars" (September 3, 2012). The New York Times.
For some reason, news sources love reporting on Reddit debates, given the massive amount of articles that come up when you search reddit debate under the news tab (e.g. Google, DDG).
In the past, the terms “gild”, “gilded”, and “gilding” referred to the month(s) of “Reddit Gold” which used to come with the award(s), though it slowly fell out of use after it became “Reddit Premium”. As of 2023, it seems like Reddit is marketing these terms as the action of awarding a post with “gold”.
In the past, the terms “gild”, “gilded”, and “gilding” referred to the month(s) of “Reddit Gold” which used to come with the award(s), though it slowly fell out of use after it became “Reddit Premium”. As of 2023, it seems like Reddit is marketing these terms as the action of awarding a post with “Gold”.
"Celebrating great content is as good as gold" (September 25, 2023). Reddit /r/reddit.
"Rushan Abbas". ISI Consultants.
"PLEASE STAY AWAY FROM THE SUBREDDIT R/Afghanistan" (January 5, 2022). Reddit /r/afghan.
"Moderators of r/russia" (February 26, 2022). Reddit /r/russia.
"iReddit". App Store.
"The Alien Has Landed" (October 15, 2014). Reddit Blog.
"Reddit launches its official app" (April 7, 2016). USA Today.
"An Update Regarding Reddit’s API" (April 18, 2023). Reddit /r/reddit.
"Ah FFS. RIP. Fuck this platform." (May 3, 2023). Reddit /r/unddit.
"The Four Best Reddit Alternatives" (June 22, 2023). LifeHacker.
"What do the tiers mean for paid Infinity?" (September 5, 2023). Reddit /r/infinity_for_reddit.
"Narwhal 2 is finally here! Subscription details inside" (September 27, 2023). Reddit /r/narwhalapp.
"FAQ - Subscriptions" (September 29, 2023). Reddit /r/relayforreddit.
"A New Chapter: The Neoliberal Project Joins PPI" [Archive] (October 2, 2020). Progressive Policy Institute.
reddit.txt · Last modified: 2024-04-26 02:59:41 by namelessrumia