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YouTube

YouTube is a video sharing service that was originally launched by three early PayPal employees on February 14, 2005,1) then Google had acquired it for $1.65 billion in stocks2) on October 9, 2006.3)4) It has grown into a household name since then, adding live streaming in 2015.

Summary

It's a popular video sharing and live streaming service that left a massive impact on the internet, marking the end of the Flash era. However, this immense popularity has also been a detriment since the platform has a strict copyright system and tends to 'demonetize' videos, which can make it an unreliable source of income, thus why content creators will often rely on membership platforms to make up for any losses.

Live streaming

The platform started experimenting with live streaming in 2009,5) began a slow roll-out in 2010,6) then finally went public in December 13, 2013.7)8) However, their service was initially shoddy, secretly lagged,9) and it doesn't advertise streams well, due to the 'algorithm', notification clutter,10) and the fact that it wasn't their main feature, so it isn't recommended unless you already have a community or connections.

Despite their rough past,11)12) we suddenly saw YouTube entering the 2020s as a noteworthy live streaming contender that could rival Twitch,13) far exceeding Facebook and Kick. It isn't clear how this happened, though one could assume that the pandemic allowed YouTube to reach its full potential with live streaming, so it isn't just that website that people come to watch clips, highlights, and past live streams on.

Super Chat

On January 12, 2017, the 'Super Chat' feature was introduced,14) which allows users to pay to have their own message highlighted and temporarily pinned in a ticker if they pay $5.00 minimum. Furthermore, users can send an animated 'Super Sticker', which were added on November 5, 2019.15) Of course, some streamers may disable either or both or, alternatively, have yet to monetize their channel.

Amount (USD) Background color Character limit Ticker timer
$1.00–1.99 Blue 0 Not shown
$2.00–4.99 Light blue 50
$5.00–9.99 Mint blue 150 2 minutes
$10.00–19.99 Yellow 200 5 minutes
$20.00–49.99 Orange 225 10 minutes
$50.00–99.99 Magenta 250 30 minutes
$100.00–199.99 Red 270 1 hour
$200.00–299.99 290 2 hours
$300.00–399.99 310 3 hours
$400.00–499.99 330 4 hours
$500.00+ 350 5 hours

Third-party extensions

Use an ad blocking extension, like uBlock Origin or AdGuard.

  • Annotations Restored GitHub last commit (branch)
    Restores *some* of the lost annotations, removed in January 2019, on older videos.
  • DeArrow GitHub last commit (branch)
    A paid-if-you-want,16) crowdsourced extension that can de-sensationalize titles and thumbnails.
  • Project VORAPIS (V3) GitHub last commit (branch)
    An extension/userscript that restores the 2013 layout, while also improving performance.
    • StarTube GitHub last commit (branch)
      The userscript for Project VORAPIS that opens up more layouts. Successor to CustomTube.
  • SponsorBlock GitHub last commit (branch)
    A crowdsourced extension that lets you skip sponsored segments, skip to a highlight, etc.
  • Unhook
    Grants the ability to hide comments, recommendations, and other unnecessary clutter/features.
  • YouTube Redux GitHub last commit (branch)
    Another extension that tries to restore the old layout, specifically a 'mid-2010s' layout.

Notes

  • YouTube has two creation stories. One of the founders cites difficulties finding videos of the 2004 Super Bowl halftime show incident and Indian Ocean tsunami,17) while the other two formulated a story citing difficulties sharing an alleged dinner party video that the third wasn't invited to.18)
  • In the early years, YouTube relied on a click-through rate which encouraged clickbait thumbnails, and only got worse when custom thumbnails were silently added in the late 2000s. These issues was later remedied with a thumbnail policy,19) along with a retention rate to factor in how long people stay to watch the video, but this came at the expense of short-form content.
    • The following decade then saw short-form content proliferate on mobile-oriented platforms, so you now had an ironic situation where YouTube had to welcome back the short-form content that they previously disincentivized with YouTube Shorts on September 14, 2020,20) despite having built their entire platform on mid-form and long-form content. Then again, times have changed.21)
  • From December 2006 to February 2007, Niconico Douga would emerge as a front-end for Japanese barrage commentary on YouTube videos, then Google decided to deny access.
  • Rick Astley's 1984 dance-pop song Never Gonna Give You Up, popularized by Rickrolling, is associated with the YouTube video IDs: “oHg5SJYRHA0”22) and “dQw4w9WgXcQ”.23)
  • YouTube has a maximum upload size of 256 GB or 12 hours,24) likely meant to combat spam, yet the videos exceeding 12 hours (e.g. countdown timers, meme videos) aren't that hard to find.
  • The forced Google+ social media integration with YouTube began on November 6, 2013.25) Almost everyone hated this26)27)28)29) and they would not undo this move until July 27, 2015.30) Eventually, Google+ was shuttered in 2019 and, surprisingly, YouTube would migrate back to the old alphanumeric handle name system around October 26, 2022.31)
  • On October 17, 2023, their 'Like' and 'Subscribe' buttons get a small animation (“smartimation”) when the two words are said,32) yet there are limits to avoid it being spammed throughout the video.33)
  • There should really be an option to permanently disable “ambient mode” when watching videos in dark mode, I don't need a glowing ambilight effect around the fucking video.

See also

  • 'State-funded media' label - These labels actually started out on YouTube in 2018, but it's much more commendable because YouTube is much more thorough, including the Statesian ones.34)

☻/ This is bob. Copy and paste him so he can take over youtube.
/▌
/\

1)
"Venture Firm Shares a YouTube Jackpot" (October 10, 2006). The New York Times.
2)
At the time, Google shares were worth $10.47 and, following the sale, jumped to $10.68. The reason for its stock-only transaction was, reportedly, to make the transaction tax-free for YouTube shareholders.
3)
"Google Has Acquired YouTube" (October 9, 2006). TechCrunch.
9)
The streaming service on YouTube would lag behind and hide the fact that they weren't keeping up with the live stream. This isn't as big of a problem now, compared to 2017 where you'd have to wait hours for your chat message to be read, but the issue still occasionally pops up every now and then.
10)
YouTube will normally try to send you a deluge of notifications for almost everything (e.g. new videos, new comments, recommended videos), so most streaming notifications fail to stand out.
16)
The extension has a one-time fee of $1, but also offers a free after 12 hours option.
18)
"The YouTube Gurus" (December 25, 2006). Time.
19)
"Thumbnails policy". YouTube Help.
21)
To be fair, the 'short-form content' that existed on YouTube in the 2000s was a single 'mid-form content' video being split into 30 parts because the channel was run by a jackass. Since the advent of Vine and TikTok, the 'short-form content' style is being used more effectively, making it slightly less of a waste of time.
22)
"RickRoll'D" (May 15, 2007). YouTube.
30)
"Everything in its right place" (July 27, 2015). Google Blog.
youtube.txt · Last modified: 2025-03-31 22:18:27 by namelessrumia