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YouTube

YouTube is a video sharing service that was originally launched by three early PayPal employees on February 14, 2005,1) then Google had acquired it for $1.65 billion in stocks2) on October 9, 2006.3)4) It has grown into a household name since then, adding live streaming in 2015.

Summary

It's a popular video sharing and live streaming service that left a massive impact on the internet, marking the end of the Flash era. However, this immense popularity has also been a detriment since the platform has a strict copyright system and a tendency to “demonetize” videos, making it an unreliable source of income to the chagrin of content creators who sometimes rely on membership platforms to back them up.

Live streaming

The platform started working on live streaming around 20095)6) and, eventually, rolled it out to everyone on December 13, 2013.7)8) However, the service was initially shoddy, would secretly lag,9) and their gaming experiment clearly failed.10)11) In addition, the platform doesn't advertise streams that well due to its algorithm, notification clutter,12) and the fact that it isn't their main feature.

Despite its rough past, YouTube managed to enter the 2020s as a noteworthy live streaming contender that could rival Twitch, unlike contenders like Facebook or Kick, and it's also helped by the fact that people generally come to YouTube for clips, highlights, and past live streams. On the other hand, it's difficult to grow as a new YouTube streamer, unless you already have a community or significant connections.

Super Chat

On January 12, 2017, the “Super Chat” feature was introduced,13) allowing users to pay to have a message highlighted and temporarily pinned in a ticker if they pay $5.00 minimum. In addition, users can send an animated “Super Sticker” which were added on November 5, 2019.14) Of course, some streamers may disable either or both or, alternatively, have yet to monetize their channel.

Amount (USD) Background color Character limit Ticker timer
$1.00–1.99 Blue 0 Not shown
$2.00–4.99 Light blue 50
$5.00–9.99 Mint blue 150 2 minutes
$10.00–19.99 Yellow 200 5 minutes
$20.00–49.99 Orange 225 10 minutes
$50.00–99.99 Magenta 250 30 minutes
$100.00–199.99 Red 270 1 hour
$200.00–299.99 290 2 hours
$300.00–399.99 310 3 hours
$400.00–499.99 330 4 hours
$500.00+ 350 5 hours

Third-party extensions

Use an ad blocking extension, like uBlock Origin or AdGuard.

  • Annotations Restored GitHub last commit (branch)
    Restores some lost annotations on older videos, which were removed in January 2019.
  • CustomTube GitHub last commit (branch)
    One of many “Old YouTube” layout extensions, except it offers a broader selection of older layouts.
  • Return YouTube Dislike GitHub last commit (branch)
    Restores the dislike button and ratio's visibility for whatever reason.
  • SponsorBlock GitHub last commit (branch)
    A crowdsourced extension that lets you skip sponsored segments, skip to the highlight, and so on.
  • Truffle (GitHub)
    Overhauls their dull, uninspiring chatroom to resemble Twitch. (⚠️ Privacy concerns?)15)
  • Unhook
    Grants the ability to hide comments, recommendations, and other unnecessary clutter or features.
  • YouTube Redux GitHub last commit (branch)
    One of many “Old YouTube” layout extensions, but specifically focused on the mid-2010s.

Note: All of these extensions are “Featured” in the Chrome Web Store, unless noted otherwise.

Notes

  • YouTube has two creation stories. One of the founders cites difficulties finding videos of the 2004 Super Bowl halftime show incident and Indian Ocean tsunami,16) while the other two formulated a story citing difficulties sharing an alleged dinner party video that the third wasn't invited to.17)
  • In the early years, YouTube relied on a click-through rate that encouraged clickbait thumbnails, which got only worse when custom thumbnails were silently added in the late 2000s. The issue was later remedied with a thumbnail policy,18) and a new retention rate which factors in how long people stay to watch the video, but this came at the expense of short-form content.
    • The following decade would see short-form content proliferate on mobile-oriented platforms, such as Kwai, Vine (Twitter), TikTok, and Instagram (Meta). As a result, YouTube would ironically revisit the short-form content it shooed off with YouTube Shorts on September 14, 2020,19) despite having built the platform on mid-form and long-form content.
  • From December 2006 to February 2007, Niconico Douga would emerge as a front-end for Japanese barrage commentary on YouTube videos, then Google decided to deny access.
  • Rick Astley's 1984 dance-pop song Never Gonna Give You Up, popularized by Rickrolling, is associated with the YouTube video IDs: “oHg5SJYRHA0”20) and “dQw4w9WgXcQ”.21)
  • YouTube has a maximum upload size of 256 GB or 12 hours,22) likely meant to combat spam, yet the videos exceeding 12 hours (e.g. countdown timers, meme videos) aren't that hard to find.
  • The forced Google+ social media integration with YouTube began on November 6, 2013.23) Almost everyone hated this24)25)26)27) and they wouldn't undo this move until July 27, 2015.28) It didn't take long for Google+ to shutter in 2019. Surprisingly, YouTube would migrate back to the old alphanumeric handle name system around October 26, 2022.29)
  • On October 17, 2023, the “Like” and “Subscribe” button gets a small animation (“smartimation”) when the two words are said,30) yet there are limits to avoid it being spammed throughout the video.31)
  • There should really be an option to permanently disable “ambient mode” when watching videos in dark mode, I don't need a glowing ambilight effect around the fucking video.

☻/ This is bob. Copy and paste him so he can take over youtube.
/▌
/\

1)
"Venture Firm Shares a YouTube Jackpot" (October 10, 2006). The New York Times.
2)
At the time, Google shares were worth $10.47 and, following the sale, jumped to $10.68. The reason for its stock-only transaction was, reportedly, to make the transaction tax-free for YouTube shareholders.
3)
"Google Has Acquired YouTube" (October 9, 2006). TechCrunch.
6)
"YouTube testing live streaming" (September 13, 2010). CNN.
9)
The streaming service on YouTube would infamously lag behind to hide the fact that the service wasn't actually keeping up. For instance, I watched a low viewer PUBG stream on YouTube in 2017 and the moment I sent a message in a motionless chatroom, the streamer actually would respond in chat and that's when I realized that the stream was several hours behind, which left an incredibly bad impression since this wasn't a problem at Twitch where you could see streamers react to their chatroom in real time.
12)
YouTube will normally try to send you a deluge of notifications for almost everything (e.g. new videos, new comments, recommended videos), so most streaming notifications fail to stand out.
15)
The extension will try to access your data on all pages. This isn't addressed on their website, but Truffle's official statement is that they're trying to "add value outside of just YouTube and Twitch".
17)
"The YouTube Gurus" (December 25, 2006). Time.
18)
"Thumbnails policy". YouTube Help.
20)
"RickRoll'D" (May 15, 2007). YouTube.
28)
"Everything in its right place" (July 27, 2015). Google Blog.
youtube.txt · Last modified: 2024-05-05 11:54:38 by namelessrumia